Last week in class I gave an example of bad PR for Coca Cola. Pepsi Co. is in the process of suing Coke over misleading advertisments in their current ad campaign. Although the lawsuit is bad PR for Coke in itself, the response a spokesperson for Coca Cola gave to the press is even worse.

In the article feature on AOL’s homepage, Scott Williamson says “the company needs to review the case before it can comment.”

Really?

I think if you’re making allegations about a competitor on national television, you should probably KNOW the facts before you run the ad.